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With their roots in the punk and hardcore scene, this bunch of Norwegian/Swedish great minds decided to find their own unique sound and expression with the attitude of Cali punk and Scandinavian action rock, combined with the Swedish pop tradition where strong melodies and epic choruses are the key to a great song – no matter the genre. The result of this brilliant mix was Olso Ess.

Since the first album "Uleste bøker og utgåtte sko" was released in 2011 Oslo Ess has delivered the goods with TWO albums peaking as NUMBER ONE on the Norwegian album list (2012 and 2014), several sold out shows in Norway and TWO nominations as Best rock group at the Norwegian Grammy awards called Spellemannprisen (2011 and 2018).

For further questions contact Martin Gustafsson:

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It is generally held that Heavy Load was the band that started the Swedish wave of heavy metal. The band was formed by the brothers Ragne and Styrbjörn Wahlquist in the middle of the 1970s: first concert in 1976, first album-release in 1978.

The Viking heritage has been an important source of inspiration ever since their childhood. The brothers’ emotional connection to people of a remote past, people with whom they share everlasting human challenges, was destined to find an outlet in their music. As a consequence, the brothers merged 70’s Hard Rock with Viking settings and sentiments, resulting in the band’s distinctive style of music, lyrics and artwork for their album covers: Viking Metal – a style which came to inspire later bands in Sweden and elsewhere, a style that now has many followers around the globe.

Forty years has passed since Heavy Load released their latest all new album and now, at last, Heavy Load is back!

For more information, please contact:


Eradikated plays thrash metal like it’s supposed to sound – hard, fast and mean. Formerly known as The Generations Army. Re-born as Eradikated in September 2021. Released an EP with re-recorded old live favorites one month later. Played live shows with The Haunted and Bullet, did a few festivals and toured with Anvil. In November 2022 the band was signed by Indie Recordings, after a brutal live performance at the showcase festival by:Larm in Oslo. Full-length album “Descendants” will be released on October 6th, 2023. 

Martin Gustafsson is the manager of Eradikated and Republic 66 is the band’s PR Agency.

For any inquiries, please contact:

Photo: Oscar Dziedziela

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Velvet Insane is a 3-piece gang of rockers that reinvented glam rock by mixing the pop harmonies of the 70’s with the heavy sound of today. This outfit has been moving forward since their debut album that landed on Planet Earth in 2019 and today the band consists of Jesper Lindgren (guitars), Jonas Eriksson (vocals) and Ludvig Andersson (bass). When they perform live the line-up is completed with additional musicians, so literally anyone can show up since the band is well known for their creative collaborations.

Martin Gustafsson is the manager of Velvet Insane and Republic 66 is the band’s PR Agency. 

For any inquiries, please contact: 


Sister was formed in 2006 and became known to the masses in 2009 when they released their first full-length album “Deadboys Making Noise”. Since then they have been touring around the world and released four more albums. The latest one is called “Vengeance Ignited” and was well received by the press when it came out in 2021. The fans also loved it, as you can see by looking at the digits on all streaming platforms. Another thing worth mentioning is the song “Would You Love a Creature” from the album “Hated” (2011) that all of a sudden became a hit single after being featured in the HBO series “Peacemaker” (2022). Sister have big plans for the future and it’s an honor to have them in the Republic 66 family!   


Martin Gustafsson is the manager of Sister and Republic 66 is the band’s PR Agency. 

For any inquiries, please contact:



”In the year twenty-twenty-two, a new gang hit the scene, and it ain't for you. Crank is the name, and they're here to reign, with a sound so loud, it'll drive you insane. Tyrant on guitar and vocals, with a voice like a knife, Motokobra on bass, shaking the night. Guitarist is a Savage, don't you dare cross his path, and Johnny Rocker on drums, with thunderous wrath. They play the hardest rock ‘n’ roll, and it'll take control of your soul. Their filthy biker image, it ain't just for show, they'll take on the weak, and make them bow down low. Crank will rule the world, with fear in their eyes, and the sound of their music will reach the skies. So if you know what's good for you, stay out of Crank's way, or you'll be through!” – Tyrant (Crank)
Photo Sabrina Bauer.  Visual_evidence

For more information, contact Sari H. Wilholm: 

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Live Brands factory

Converting Brands To Products. 
There is an ocean of products and merchandise out there just waiting for you to pick the ones best suited for your brand.

But hey, choosing the perfect fit can sometimes be a bit tricky.
With Live Brands Factory you have the product knowledge, the packaging experience and the business value in your pocket. 
They make the journey smooth and safe. With them by your side – their wide network of manufacturers and special set of skills – your merchandise and unique brand products will be closer to your audience. Sari. H Wilholm is a part of Live Brands Factory

Sweden rock festival

Sweden Rock hardly needs an introduction, but it’s well worth mentioning that the festival has a history that goes 30 years back in time. Both as a festival and a brand, Sweden Rock is nowadays an institution that many competitors use as a benchmark when it comes to quality, experience and last but not least – the loyalty among the festival's visitors.

When it comes to the brand, Sweden Rock has been very careful and specific when their name or brand has been used on external products. No matter what kind of merchandise that is being launched in the name of Sweden Rock the quality always needs to be high end. 

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other clients we helped (not all included below)

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